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Responsibilities:
Enabling end-to-end product information management through best-in-class tools, data and streamlined processes globally, to improve accuracy, speed, customization and quality of both data and content delivered.
Identifying, evolving and consolidating performance analytics and KPIs (Metrics that Matter) and toolsets, including assortment, category, and competitive insights.
Identifying, tracking and sharing investment and assortment models for key customers that can improve collective P&Ls.
Evaluating and framing role of retailer media and opportunities to share data and performance against KPIs and omnichannel goals. Identify tentpole activations and best practices across retailers n order to scale.
Investigating and identifying capabilities needed for future growth over the next 18 months, cross-region capability enablement and vendor management. This may include capabilities ranging from social commerce, voice search and shoppable media to co-creation of capabilities with omnichannel customers, new technologies to automate and evaluate performance, or new approaches to marketplaces and direct-to-consumer selling.
Upskilling through formal and informal training as well as by leading a robust community of practice. Ensure teams are informed on the latest industry trends, shifts & opportunities. Identify and share cross-border learnings and insights, coordinate the global learning plan, facilitate pilots and scaling successes.
Qualifications
Required Knowledge, Skills and Abilities:
Bachelor’s degree is required. Master’s or MBA is strongly preferred.
Minimum of ten (10) years of progressive commercial leadership experience, with a strong track record of business results and organizational leadership. CPG experience is required; DTC experience is strongly preferred.
Track record of marketing leadership success, identifying and implementing new business opportunities, measuring and delivering in-market results.
Strong creative and conceptual thinking ability to set a vision, identify new opportunities, develop new ways of working, pinpoint solutions to complex problems and overcome obstacles
Proven leadership ability to motivate and manage cross-functional teams across a matrix organization
Exceptional business communication skills, with demonstrated ability to communicate complex messages to diverse audiences
Demonstrated understanding of ecommerce and omnichannel P&L opportunities, and ability to drive growth through media, content, consumer experience, assortment and pricing/promotion.
Demonstrated ability to identify, diagnose and improve eCommerce and omnichannel opportunities based on KPIs.
Experience working with large, multinational omnichannel customers on eCommerce strategy and growth opportunities.
Demonstrated ability to collaborate successfully and build relationships with internal teams, suppliers and agencies is required.
Coaching/mentoring skills to develop marketers is required; a team-builder with a passion for working with creative people is mandatory.
Experience within Direct-to-Consumer brand and businesses (inclusive of finance, travel, etc. services as well as products)
Experience within or serving omnichannel customers, background in developing technology products and solutions
Preferred Knowledge, Skills and Abilities:
Experience in negotiating with global partners to bring value to the regions and brands.
Knowledge of the eCommerce vendor landscape and innovation opportunities.
Experience working in DTC brands/businesses.
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